The whole method, in the open.
Every check we run is listed further down this page, worded the way it appears in your report. Read the list first and decide whether we are worth your time — that is the right order.
You give us an address
That is the entire input. We never ask for a login, an admin account, FTP details or a plugin, and if you offer them we will decline.
Everything we look at is what any member of the public sees when they visit you. That also means we have no technical ability to change your site, which is the point.
We load it as a phone would
The page is rendered at 375 pixels wide — a common, real phone size — on a connection meant to resemble mobile data rather than office fibre.
We then work through the checks in the order a customer would hit them: can I tell what this is, can I find what I need, can I act on it.
Findings are written, not scored
A number on its own tells you nothing you can act on. Each finding says what we observed, what it is likely costing you, and the specific change to make.
They are ordered by what they cost you, not by how easy they are to fix — you should know what matters before you decide what to do first.
You decide what to do
Fix it yourself, forward the report to whoever maintains your site, or ignore it. We do not follow up, and there is no call.
If you want us to keep an eye on the site over time, or make the changes for you, those are paid options you choose — never something we start doing unasked.
The path to acting
Can a ready customer actually book, order or call?
The single most expensive failure we find. Someone has decided to give you money and cannot work out how. Every check here is about the distance between wanting to act and being able to.
- 01.01A primary action is visible without scrolling, on phone and on desktop
- 01.02The phone number is a real tap-to-call link, not typed-out text
- 01.03Booking or ordering is reachable in two taps or fewer from the homepage
- 01.04The main action is worded as an action ("Book a table"), not a label ("More")
- 01.05No dead ends: every page offers a way to act, not only the homepage
- 01.06Forms ask for the fewest fields the job actually needs
- 01.07The form says what happens next and how fast you will reply
- 01.08Third-party booking links are alive and land on the right business
The facts they came for
Can they find hours, prices, address and menu in seconds?
Most visitors arrive with one small question. If answering it takes more than a few seconds they leave and ask a competitor instead — and you never see it happen.
- 02.01Opening hours are on the site, not only on a social page
- 02.02Hours state public holidays or seasonal closures where relevant
- 02.03The full address appears as text that can be copied
- 02.04A map or directions link is present and points at the right pin
- 02.05Prices or a price range are visible somewhere on the site
- 02.06Menus and price lists are readable text, not a photo of a printed sheet
- 02.07PDF-only menus are flagged — they are hostile on a phone
- 02.08Service area or delivery zone is stated if it matters
- 02.09Contact details are consistent everywhere they appear
Reasons to believe you
Does the site give a stranger any reason to pick you?
A first-time visitor is deciding whether you are real and whether you are any good. Most small business sites answer neither question, then wonder why enquiries are low.
- 03.01Reviews or testimonials appear on the site itself, with names attached
- 03.02Real photographs of the actual premises, staff or work — not stock
- 03.03The copy says who you are and what makes you different, specifically
- 03.04Claims are concrete ("open since 1994") rather than vague ("quality service")
- 03.05Licences, certifications or association memberships are shown where they exist
- 03.06A named human is findable somewhere on the site
- 03.07The site is served over HTTPS with a valid certificate
- 03.08No broken images, placeholder text, or "coming soon" pages left live
- 03.09Images load correctly across the site
The phone in their hand
Does it hold together on the device most people use?
Most local searches happen on a phone, usually one-handed, often outdoors on a poor connection. We check the site at 375 pixels wide, which is a real and very common phone.
- 04.01The page tells phones to use the mobile layout
- 04.02No sideways scrolling at 375px wide
- 04.03Body text is at least 16px so the phone does not auto-zoom
- 04.04Buttons and links are at least 44px, with space between them
- 04.05Nothing important sits under the notch or the home indicator
- 04.06Pop-ups can be closed with a thumb and do not trap the page
- 04.07Tables and menus reflow instead of overflowing
- 04.08The page is usable in landscape
Patience
Does the page appear before they give up?
Speed is not a vanity metric. It is the number of people who never see your site at all because they closed the tab first.
- 05.01Main content appears within a reasonable time on a mid-range phone
- 05.02Images are sized for the web rather than straight off a camera
- 05.03The layout does not jump around while it loads
- 05.04No auto-playing video or audio eating the connection
- 05.05The site still responds on a slow or intermittent connection
Being found at all
Would a search engine know what you do and where?
We do not sell SEO packages. We check the small handful of things that decide whether you show up when someone nearby searches for exactly what you sell.
- 06.01The page title says what the business is and where it is
- 06.02Each page has its own title rather than one repeated everywhere
- 06.03The business name, address and phone are readable by search engines
- 06.04The site is not accidentally blocking search engines
- 06.05Links to the site's own pages actually work
Showing up in search
Would a search engine understand this page well enough to rank it?
The deeper pass, included in the paid report. Every check here is something measurable on the page — a missing description, three competing headings, images with no alt text. Nothing in this category predicts a ranking, because nobody honest can.
- 07.01Each page has a meta description that reads like an advert
- 07.02Each page has exactly one main heading
- 07.03Headings step down in order without skipping levels
- 07.04Images carry alt text describing what is in them
- 07.05The page states its own canonical address
- 07.06Links to the site preview properly when shared
- 07.07A sitemap tells search engines which pages exist
- 07.08There is enough text on the page for a search engine to understand it
- 07.09The homepage links onward to the rest of the site
- 07.10The page declares what language it is written in
The limits, stated up front
Every tool has a boundary. Knowing ours before you pay is more useful to you than discovering it afterwards.
We are not a security audit
We check that your certificate is valid and that the site loads over HTTPS. We do not test for vulnerabilities, and passing our scan says nothing about whether your site is secure.
We are not an SEO service
We check a small number of basics that affect whether you appear in local searches. We do not do keyword research, build links, or promise rankings — nobody honest can promise rankings.
We cannot see your booking system
If reservations run through a third-party tool, we can confirm the link works and lands in the right place. What happens inside that tool is beyond what we can observe.
We do not measure your actual traffic
We have no access to your analytics. When a finding says something is costing you customers, that is a judgement based on the pattern, not a measurement of your visitors.
Design taste is not a finding
We will not tell you your site looks dated unless something about it is measurably getting in a customer's way. Taste is not our business.
One page, not your whole site
A scan looks at your homepage and the pages it links to directly. A fifty-page site will have things we did not reach.
Now you know the method. Run it.
Your score and your 3 most serious findings, free. No card, and nobody will call you.